Clarity-driven digital design that earns genuine fans.
2021 - Present
At IBM since 2021, I have advanced from UX Designer to Associate Director of UX/UI Design, focusing intensely on innovation and strategic design execution. My work has centered on research-backed iterative design, specifically aiming to optimize communication and drive key business goals.
As the acting UX Lead, I guided a cross-functional Design Led Innovation squad, fostering a radically transparent approach that resulted in an collaborative and future oriented environment.
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Clear Path to Convert
Iterative research to diagnose low conversion. The principles discovered now form a standardized, research-backed framework for creating clear, high-converting user journeys across the IBM.com ecosystem.
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Blaze Retail
Led the design of the flagship Point-of-Sale (POS) and e-commerce platforms for a leading cannabis technology company, focusing on user-centric design, operational efficiency, and the development of a cohesive design system.
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Mobile Optimization
Delivered final designs and specifications to enhance the mobile experience of the IBM.com website. We provided direct development support to ensure the fast and successful release of these improvements.
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Travefy
Developed a component-based, themed website builder to replace existing agent sites, enabling independent travel contractors to maintain an effective online presence during the COVID-19 lull.
Send a message
Get in touch with me to chat about your business’ needs, advice in the design field, or just to say hello.